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Designing brands
Designing brands
Naming / Design / Artwork / Packaging
Client: Costa
Agency: Principals
Project:
We worked closely with Costa to craft a strategy that gives mushrooms the status they deserve – and highlights how they can benefit shoppers in unexpected ways. The first step was nailing down a unique name and personality that could stand out and command attention in an otherwise brandless corner of our supermarkets. From there, we got busy bringing to the heroic nature of the brand to life – through visual identity, custom packaging, point-of-sale collateral and product titles that covered a huge range of naming territories.
And so, Mush-boom was born, ready to rescue meals from boring and get mushrooms back on shopping lists.