Beyond Blue Rebrand

Client: Beyond Blue

Agency: Principals

Project:
Working closely with Beyond Blue, we helped to reposition them from a vocal advocate to a practical resource supporting Australians to achieve their best possible mental health. Along with the repositioning we created a refreshed brand identity that builds on the strengths of the previous assets, while bringing new life and meaning to the brand that’s distinctive, approachable and capable of grappling with the most serious aspects of mental health.

1 2 3 4 5 6 7 8

Previous Next

All Amuesly RACV Alg Seaweed Beyond Blue McCafe Koala Life TerryWhite Chemmart Contact Energy Lifeblood Perino London Olympics Wayfinding Mushboom

Amuesly RACV Alg Seaweed Beyond Blue McCafe Koala Life TerryWhite Chemmart Contact Energy Lifeblood Perino London Olympics Wayfinding Mushboom