Beyond Blue

Client: Beyond Blue

Agency: Principals

Project:
Working closely with Beyond Blue, we helped to reposition them from a vocal advocate to a practical resource supporting Australians to achieve their best possible mental health. Along with the repositioning we created a refreshed brand identity that builds on the strengths of the previous assets, while bringing new life and meaning to the brand that’s distinctive, approachable and capable of grappling with the most serious aspects of mental health.

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All Amuesly Koala Life Contact Energy Geothermal Alg Seaweed McCafe RACV TerryWhite Chemmart Beyond Blue Lifeblood Contact Energy Perino Keens London Olympics Wayfinding

Amuesly Koala Life Contact Energy Geothermal Alg Seaweed McCafe RACV TerryWhite Chemmart Beyond Blue Lifeblood Contact Energy Perino Keens London Olympics Wayfinding