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![Olympics_Panel 5.jpg](https://images.squarespace-cdn.com/content/v1/52febef2e4b085ddb651e63c/1462666965228-JY1EL27MUPZA4RJVE8G5/Olympics_Panel+5.jpg)
![Olympics_Panel 7.jpg](https://images.squarespace-cdn.com/content/v1/52febef2e4b085ddb651e63c/1462666993885-LAQG6BW0S9WWMQPGKD04/Olympics_Panel+7.jpg)
![Olympics_Panel 1.jpg](https://images.squarespace-cdn.com/content/v1/52febef2e4b085ddb651e63c/1462666907667-H49DJ6476KOJTBD0SK2V/Olympics_Panel+1.jpg)
![Olympics_Panel 4.jpg](https://images.squarespace-cdn.com/content/v1/52febef2e4b085ddb651e63c/1462666942215-R0SOY45XL03T76M4SXYB/Olympics_Panel+4.jpg)
![Olympics_Panel 2.jpg](https://images.squarespace-cdn.com/content/v1/52febef2e4b085ddb651e63c/1462666907368-DN0EA6NCQ4V53L9IXFXQ/Olympics_Panel+2.jpg)
![Olympics_Panel 3.jpg](https://images.squarespace-cdn.com/content/v1/52febef2e4b085ddb651e63c/1462666934924-VYPQV208FK71RQROU6OT/Olympics_Panel+3.jpg)
![Olympics_Panel 6.jpg](https://images.squarespace-cdn.com/content/v1/52febef2e4b085ddb651e63c/1462666956961-KB27KHOPP7OUA01IIXQ6/Olympics_Panel+6.jpg)
Creative / Wayfinding Strategy / Design
Client: LOCOG
Agency: Populous UK
Project:
With the world coming to London in 2012, the biggest challenge for the wayfinding in these venues was universal communication. A set of simple, adaptable graphic principles were created, flexible enough to be applied to each venue, while ensuring consistently clear, inclusive and elegant signage.