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Designing brands
Designing brands
Client: Australian Red Cross Blood Service
Agency: Principals
Project:
The Australian Red Cross Blood Service is well-known – and treasured – as the guardian of Australia’s blood supply. But not everyone is aware of its broader role – in milk donation, tissue typing and organ matching.
A new Masterbrand strategy, visual identity and brand voice were developed alongside the new name, to reflect all the ways in which the organisation now saves lives.