Client: Koala Life
Agency: Principals
Project:
In a saturated market we needed a way to help explain how Koala Life was different to other charities and organisations. A deep look at the organisation revealed that Koala Life’s story about conservation isn’t the traditional message, think about conservation in a holistic, more complex and interwoven manner.
We designed a single-minded brand identity that’s all about survival. It’s a distinctive system with an urgency that made them stand out in a world of conservation.
